According to recent statistics, less than two-thirds (64%) of small businesses have a business website. If you’re a business owner and have yet to build a website to draw in customers and generate leads, you’re missing out. In the age of the Internet, a well built website is key to advertising success. Put simply, websites increase your business’s visibility and generate business but there’s more to it than that.
Today, Big Awesome Media will be telling you how a well built website can grow your business. Working with a high quality web designer goes a long way in representing your business and this article will provide all the information you need to get started. With that, let’s look at all of the benefits you’ll receive when building a website for your business.
Websites Are the Greatest Form of Advertisement
At any given moment, there are millions of people conducting web searches on search engines like Google. As a business owner, the Internet is the most valuable tool in your marketing tool belt. While other forms of marketing go a long way, nothing quite compares to the power of a professional business website.
According to BigCommerce.com, most people prefer to shop online. If you’re in the business of selling a product and have yet to take your inventory to the online space, you’re missing out on a huge audience. Without a well built business website, you don’t have the ability to market your company’s products and/or services to your target audience. A well built website generates leads, gets appointments booked, and increases sales.
First Impressions Go a Long Way
It is important to remember that because your website is the most effective way to draw in new customers, it has to look professional, be easy to navigate, and represent your business in the best possible light. The best way to make sure that your business website checks off all of these boxes is to hire a web designer that knows what they’re doing. This will ensure your customers have a great first impression of your business.
As you probably know, first impressions are important. The first impression that a potential customer or client gets from your website will extend to your business as a whole. If you are considering building your own website or foregoing the process of building a website entirely, you will likely harm your business more than help. The only way to ensure a great first impression is to work alongside a skilled web designer like those at Big Awesome Media.
The Power of SEO
Have you found yourself wondering how your industry competitors consistently show up on the first page of Google search results and want to know how your business website can rank there as well? If so, search engine optimization (SEO) is the answer. While it is important to have a well built business website to generate a positive first impression with your consumer, SEO is the driving force behind what draws visitors to your website in the first place.
Visibility is critical when it comes to generating traffic to your business website and if you are unfamiliar with SEO and how it works to get you in front of the eyes of your audience, you’re going to need the help of a website marketing company. The ranking factors of SEO are constantly changing and it’s vital that you stay on top of these changes if you want your well built website to reach your customers.
The features of a well built website that is powered for SEO include proper H1 tags, consistent content creation, image alt tags, and more. If you are unfamiliar with these concepts, it’s time to hire a web designer with knowledge of SEO- like Big Awesome Media!
Gain Credibility With Customer Testimonials
In a study performed by Verisign, it was found that 84% of consumers believe a business with a website is more credible than one that only has a social media page. In the world of today, there is little to no reason for a website hoping to experience any level of success not to have a well built website. These findings by Verisign are evidence that your target consumer will be less likely to find your business credible without one.
With a well built website, web users looking for a business that offers the products and/or services that your business provides can learn about you. A professional business website that is easy to navigate and pleasing to the eye can work wonders for building trust with them. A website also generates brand awareness and gets your name and company mission out to potential customers. A web designer can help you create a design and About Us page that sells.
Another way that a well built website will help you gain credibility in the eyes of your consumer is through customer testimonials. When working with a web designer, create a testimonial page that features the reviews of past customers. This goes a long way in showing potential customers or clients what you have to offer and sets you apart from the competition.
The Importance of Mobile Friendly Design
It’s a fact: a well built website has to have a mobile friendly design. Why? A mobile friendly design ensures that your business website is always formatted to look professional to visitors regardless of what type of browsing format they are using. According to data from the International Data Corporation, 44% of the world’s population has access to the Internet and of those nearly 3.2 billion people, nearly 2 billion use a mobile device to surf the Web. As you can see from these statistics, there’s a very good chance that the majority of users accessing your business website will be on a mobile device. If your website isn’t formatted to be mobile friendly, it is likely that you won’t be impressing a large amount of your audience. Go the extra mile and make sure that your website is well built and looks professional to every user! The better your website looks, the more leads you will generate, and the faster your business becomes an industry leader.
Fast Loading Time
Another feature present in any well built website is fast loading time. Fast loading time is critical when it comes to a well built website. After all, you can’t expect potential customers to reach out to you for your products or services if they can’t access your website!
According to LaunchDigitalMarketing.com, a website that loads in two seconds or less is much more likely to gain visitor conversions than a website with load times of 3 seconds or more. In fact, a one second delay (especially for mobile users) can result in high abandonment rates. High abandonment rates mean a loss of business and with a loss of business, your company can’t grow. Work with a web designer to make sure that your website hits the mark and loads up quickly.
Ready to Build Your Business Website?
Now that you know all of the ways that a well built website can grow your business, it is time to find a web design company that can help. Luckily for you, you won’t have to look any further than Big Awesome Media!
Book your free strategy session with Big Awesome Media today to learn more about how our services can benefit your business! Feel free to contact us with any questions. We look forward to helping you grow your business!
